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The Ladder
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Our 10-minute online tool tells you whether your company is a Tribal Clan or Sovereign Organization.
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The Bet
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Considering a strategic bet? Use our tool to determine whether you’re holding a Pair or a Straight Flush.
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The News
Keith McFarland Published in Time
June 2008
Time Magazine's June 2nd edition features an article by Keith McFarland on risk-taking and entrepreneurship.
Sloan Management Review Features Keith McFarland Article
April 2008
"Should you Build Strategy Like You Build Software," by Keith McFarland, is featured in the prestigious Sloan Management Review's Spring 2008 edition.
Keith McFarland Interviewed on First Business
March 2008
Tom Hudson recently intervied Keith McFarland on his nationally syndicated First Business show. Hudson asked Keith about what he learned from the extensive research that went into The Breakthrough Company.
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Welcome to the Breakthrough Company Site

Keith McFarlandOn January 15, 2008, Random House/Crown released Keith McFarland’s long awaited new book The Breakthrough Company: How Everyday Companies Achieve Extraordinary Results. Based on his five-year study of more than 7,000 companies, the book explodes popular myths about what it takes to drive sustained growth and profitability.

Use this site to find out how to see Keith live at an upcoming book tour event, learn from Keith's Strategic Insights, including his regular online column for BusinessWeek, or use The Ladder and The Bet online tools described in the book to help you apply the breakthrough principles in your own firm.


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